Branding
We design identities as whole systems: a name if you need one, a mark, type, colour, art direction and the rules that hold it together, so the brand keeps working long after we leave.
Process
A project usually takes about four weeks, in three steps.
Week 1
We start with a call, then send you a questionnaire about what you are making, who it is for and where you want to take it. From your answers we build the moodboards and begin the first explorations of the mark, the type and the colour.
You decide: Which moodboard feels right, and which directions are worth pushing.
From you: An hour for the call, the questionnaire filled in, and anything you already have: a name, an old logo, references you like or dislike.
You get: The moodboards and the first explorations.
Weeks 2–3
This is where most of the work happens. The mark, the type and the colours are drawn, redrawn and tried together, then on real things: a website, a deck, a launch. Each round we show you where it is, and go further.
You decide: Each round, what to keep, what to drop and what to push, until one direction is clearly yours.
From you: Quick, honest feedback, from the people who will decide.
You get: A system taking shape, seen in use rather than on a blank page.
Week 4
We finalise the mark and the system, clean every file and write down the rules that hold it together.
You decide: The last details, before everything is locked.
From you: A final look from whoever signs it off.
You get: The handoff: the mark in every format, the type, the colours, guidelines your team can use every day, and the reasons behind each choice.
Price
Projects start from $10k. For ongoing work, a monthly retainer runs from $7k to $14k.
Questions
Do you only design logos?
No. A logo is one piece. We would rather build the whole system with you: the mark, the type, the colours, the voice, and how it all works on your site and in your product.
How long does it take?
Usually about four weeks. If your deadline is tighter, tell us: we are used to tight ones, and we will say honestly if it works.
Can you work with our team?
Yes. That is how we prefer to work, alongside the people who will live with the brand.